ecostore is all about kinder, safer, eco-friendly products to use in and around the home and on the body.
From biodegradable ingredients, to our carboNZero certified manufacturing and sugar plastic packaging, Ecostore is constantly working on ways to save energy and resources, and reduce waste.
Since 1993 we’ve been making safer plant and mineral-based products you can trust. So you can choose products that are safer for you, your family and our world, without compromising on performance.
Our plastic bottles are made from renewable sugarcane. It’s 100% recyclable at kerbside and takes carbon out of the atmosphere as it grows, for a lower carbon footprint.
Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993.
Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home.
By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean.
From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand.
Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.
Using ecostore products, it costs less to clean your dishes in the dishwasher and do your laundry.
In 2018, New Zealand advocacy group Consumer put 13 dishwasher tablets to the test to find out which offered better performance and value. Our Dishwasher Tabs performed brilliantly against the big brands, ranking 4th overall, doing a great job for a great price.